Overview
Plan ₿ Network is a premier platform dedicated to Bitcoin education. Amidst rapid business expansion, I restructured the visual identity components to support new product lines, transitioning from a startup look to a scalable global brand.
Problem Space
- Rapid business expansion created a fragmented visual identity that could not scale across new product lines
- The startup-era design lacked the structure needed for a global Bitcoin education platform
- Inconsistent application across web, print, and merchandise diluted brand recognition
Solution
Brand Guidelines
Restructured the core visual system (typography, color, spacing, and logo usage) to create a single source of truth for the brand.
Web & Digital Assets
Designed a suite of digital components and web elements aligned with the new brand system.
Physical Merchandise
Extended the brand into merchandise, ensuring the visual language held its integrity at every touchpoint.
Outcome
The new system gave the team a clear framework to build on, one that could flex across products, markets, and mediums without losing coherence.
ToolsFigma, Adobe Suite, Freepik, ChatGPT
