Overview
Battersea Badminton Club is a community-based club in Battersea, London, founded in 2024 to promote badminton through training, competition, and social connection. I built a sport-driven visual identity from scratch and applied it consistently across digital and physical assets.
Problem Space
- A new community club needed an identity from scratch, one that felt energetic and sport-driven rather than generic
- Without a cohesive visual system, early materials lacked unity and credibility
- The brand needed to work across both digital platforms and physical merchandise from day one
Solution
Visual Identity
Built a sport-driven brand system from the ground up: logo, color, typography, and graphic language centered around energy and community.
UI/UX
Designed the club's digital presence with the new identity applied consistently across web interfaces.
Physical & Marketing Assets
Extended the system across merchandise and marketing materials to strengthen member unity on and off the court.
Outcome
The club launched with a complete, coherent brand presence, from court-side banners to digital sign-ups, giving members something to rally around from day one.
